Consumer Marketing 2014-2015

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Determining relationship quality in the development of business-to-business financial services P Athanassopoulou Journal of Business-to-Business Marketing 13 1 , , Effective communication with lead customers in developing new banking products P Athanassopoulou, A Johne International Journal of Bank Marketing 22 2 , , The role of service fairness in the service quality—relationship quality—customer loyalty chain: An empirical study A Giovanis, P Athanasopoulou, E Tsoukatos Journal of Service Theory and Practice 25 6 , , Antecedents and consequences of relationship quality in athletic services P Athanasopoulou Managing Service Quality: An International Journal 18 5 , , Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust AN Giovanis, P Athanasopoulou International Journal of Technology Marketing 6 9 3 , , Consumer-brand relationships and brand loyalty in technology-mediated services AN Giovanis, P Athanasopoulou Journal of Retailing and Consumer Services 40, , Corporate social responsibility CSR in sports: antecedents and consequences.

The quality of the relationships between fitness centres and their customers P Athanassopoulou, J Mylonakis International journal of sport management and marketing 5 3 , , The role of corporate image and switching barriers in the service evaluation process: Evidence from the mobile telecommunications industry A Giovanis, P Athanasopoulou, E Tsoukatos EuroMed Journal of Business 11 1 , , Surprising: apparel brands are the least engaging. Twitter now has over million registered users, and million active monthly users.

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There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U. Postal Service.

Mark the Marketer. SEO is 2. Banner ads have the lowest ROI.

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Email subject lines matter. Personalized subject lines are Timing is important too. E-mail open rates are noticeably lower on weekends than on weekdays. E-mail marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. Still, the average click-through rate for B2B marketing e-mails is just 1.

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Over half of all mobile searches lead to a purchase. E-mail is the most popular activity on smartphones among users ages Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. This article originally appeared on Webbiquity B2B Marketing Blog and has been republished with permission. Find out how to syndicate your content with B2C. Very interesting stats. Most were kind of common sense but there were some surprising ones. The one thought that kept going through my mind was how accurate these numbers are though.

Was it just based on their word or did they have to show actual increase in their budget?

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Really like the bit that most of millenials are graduates. SMM is very helpful. I can gain more customers by doing this process. You must be crazy! Well, actually the post has generated a lot of views both here and the original post on the Webbiquity blog and several comments, above. Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.

Your Baby is Ugly. So are the people running. Probably not. We work too hard maintaining our reputations to fall victim to someone. Social proof has become a hot topic in ecommerce, but what is it, exactly?


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Social proof is a sales tactic. Many SEO professionals are quick. Free Webcast: Your Baby is Ugly! Toggle navigation Business 2 Community. What To Do.

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Facebook LinkedIn Flipboard Discuss This Article. Show Comments Add a Comment. This is cool Tom. Has some interesting insights.


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  • Appreciate sharing. It would be great to see similar data on conversions as well.

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    Copied a tone of information out. Thank you.


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